AGENCY: SAPIENTNITRO 2013
The redesign of Dodge.com was a collaboration between the Sapient Chicago and Atlanta offices.
As one of the lead art directors I was responsible for sketching and concepting the initial studies that would result in setting the framework for all vehicle pages.
We created a modular system that could be re-used by different cars if that feature was shared between them. Bespoke modules were also accounted for in more customized cars. The result was a smart design development, capable of addressing 7 vehicles and its 5-7 model variations in one cohesive design system.
Our design goals embraced long scrolling through sections, bold layouts and copy.