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UP NEXT

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WHITE HOUSE - UP NEXT

WHITE HOUSE - UP NEXT

AGENCY: HUGE
ROLE: RETAINER ART DIRECTOR

In the summer of 2015, Huge began work on an initiative to help get more young Americans connected with the federal programs designed to help them. We set out to create a centralized portal that makes it easier to register for programs like FAFSA, the Free Application for Financial Student Aid.

Students didn’t need another online destination. They needed someone to remind them what to do, how to do it and — most importantly — when. 

So we created Up Next, a notification system that communicates the way Gen Z does: via SMS. All a user needs is a mobile number to sign up. Then, after answering a few simple questions, Up Next does the rest. When it’s time for a task to be completed, a text is sent to the user’s phone. Each text links the user to details on Up Next’s responsive, Drupal-driven website. The page explains what the task is, why it’s important and how to get it done. 88% of teens have smartphones. So we’re connecting them to civic life where they are — through text messaging.

Michele Obama talks about Up Next & FASFA

Michele Obama talks about Up Next & FASFA

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