Accion.org & CFI Site Redesign

Agency: iStrategyLabs WPP Year: 2018

Role: Associate Creative Director, Design Lead

1. Business Objective

To establish new information architecture (IA), taxonomy, design, and a new WordPress build 🥲 for two websites as part of one master brand.

Project Objective

Build a design system to support both websites with individual needs while defining global UI/UX mechanics.

2. Discovery

Bold action
& presence.

Accion is a micro-finance nonprofit that provides monetary solutions and impact investments for low-income individuals and their growing businesses around the world.

With this project, they sought to appeal to a wider audience with an updated web presence that would provide clarity on its mission and values, generate awareness of its positive global impacts, and push its brand forward visually with kinetic and contemporary energy.

Brand Studies

With their existing aesthetic style as a foundation, the team and I focused on bolstering their visual language into a system defined by vibrant color, bold and legible typography, and a fusion of naturally lit and filtered photography.

Moodboard Study Image Full — *Moodboard Image*

UI Brand Application Study

Desktop brand UI Application Study

3. Exploration

Design Definitions

Once our studies were presented and rounds of feedback gave the client proper time to adjust some of the stakeholder’s needs, we moved on to defining our design system with color, photography, and modular sections.

Design System Study Image — *Design system studies*

Photography treatment study image — *Photography treatment study*

Color and Type Definitions Image — *Color and Type Definitions*

4. Delivery

Final Delivery

↳ Visit Accion.org

↳ Visit Center for Financial Inclusion.org

Our final product delivery for Accion and CFI was a modern and bold design website system, with easy to navigate functionality and clear content strategy to present the right content at any entry point.