1. Business Objective
Create best-in-class automotive experiences for Dodge through all digital channels including website, mobile, handheld, social, online media.
Project Objective
All site updates, enhancements, and improvements in content and overall usability.
Focus on UI/Navigation flow, interactivity modules and development of site style guide.
2. Discovery
Workshops
& UX Wireframes
The Model Year 2013 project was a huge effort on both Atlanta and Chicago teams from SapientNitro. It also involved partner agencies on different business units from Dodge. We started off supporting the Chicago team on their ongoing work with the client developing wireframes and a design system to support building sections that would end up becoming our full website experience.
Our strategy was to separate heavy content for Vehicle Landing Pages, and keep model pages lean and objetive.
Nav Wireframe document created to support all Dodge's vehicles and models.
3. Delivery
Design Rounds
After UX and wireframe initial approvals our design team started designing concept pages and key visuals that were aligned with brand & campaign guidelines provided by Dodge. My main role on the project was to support the team designing pages, sections and key visuals for the Challenger, Avenger, Dart and Caravan models.
4. Delivery
Final Delivery
After 4 months of intense work collaboration between 2 offices, we were able to finish the Model Year 2013 website on time and moved on to the second part of the project which was online advertising work (OLA) including general brand media, in-market and out of market media.
