1. Business Objective
Concept and build an in-store experience for Levi's products at Macy's.
Project Objective
Design for interactive touch screens, educating customers about Levi's products with branding and storytelling.
2. Discovery
Experiential Design
& Concept
Levi's Denim Discovery Experience was done in 8 weeks and divided into 3 main phases. First, we had a major UX discovery phase with detailed UX delivery and sign-off followed by quick design sprints and prototypes paired with a development team working for 6 weeks until delivery.
We started off understanding all the fits, colors and finishes.
We had to sketch out the experience so UX and Design could focus on categorizing the information and building low fidelity wireframes.
3. Exploration
Brand & Design
My main role on the project was to deliver UI screens following UX and brand exploration files we created during the discovery phase. One of our main challenges was to create several paths of information about the products wile keeping the screens clean and with fresh designs.
Brand and UI study later used on the project.
4. Delivery
Final Delivery
Our final delivery was launched at Lenox Mall in Atlanta, GA and quickly used on other stores around GA and then around the US.
