Verizon.com - Omni Channel Redesign
Agency: PublicisSapient NY Year: 2013
Role: Art Director - Retainer
1. Business Objective
Deliver an Omni channel solution with brand, data customization on customer journey.
Project Objective
Provide a seamless, optimized, connected mobile, web, and shop experience with a good level of customer understanding.
2. Discovery
Wireframes
& UX System
Verizon Omni Rocketship project was one of my first big projects for Sapient Atlanta. After a long discovery process, our UX team delivered extensive documentation that would end up becoming our full redesign docs, with anotations with Illustrative Pages to support responsive design creation.
Site Redesign UX Specification Documentation
Verizon Omni 2013 Illustrative Page Document
3. Exploration
Design Rounds
Our team had several meetings and sprint reviews with Verizon team to address every layout and page of the website. My role on this project was to deliver desktop and mobile designs following UX approvals.
Early UI and Brand Studies for Buttons and Page Controlers
One of the primary tasks of the project was to get familiar with the recently updated Brand Guidelines for digital.
4. Delivery
Final Delivery
Our final website delivery for Verizon was a robust design system and development structure. With pages built by global modules, that were used to compose sub pages.